With its heritage of quality and vine-fresh tomato flavor, Hunt’s is an iconic brand. It was our challenge to bring the brand to life–to tell the story behind that recognizable red label. So we interviewed second-generation growers about the care they put into cultivating the crops. We featured executive chefs who had developed delicious, innovative dishes featuring Hunt’s. And we served up seasonal recipes through a CRM that celebrated the simple yet satisfying flavor of the tomato…no matter how you say it.
My Role: Lead Copywriter