Celebrating Little Miracles

Becoming a new mom is one of life’s greatest joys–and one of its greatest challenges. Abbott Nutrition–the makers of Similac baby formula–was there for mom on every step of her journey. From what to expect during pregnancy through baby’s first year, our StrongMoms CRM delivered robust content that helped reassure and affirm her as she entered the sisterhood of motherhood.

My Roles: Lead Copywriter, Content Strategy


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