ConAgra Foods creates some of America’s best-loved food brands. As lead copywriter, I brought them to life–from Hebrew National hot dogs to Orville Redenbacher’s premium popcorn–in a rotating series of short vignettes just right to whet every appetite. As a content strategist, I helped make sure brand initiatives and corporate messages reached the audience in timely and…

We helped P&G celebrate Black History Month by celebrating the voices that brought the movement to life–and keep it alive today. In a series of print ads driving to a contest sponsored by the P&G CRM My Black is Beautiful, we showcased heroes from the front lines of the civil rights movement, and encouraged today’s…

With Ensure and Glucerna as its flagship healthcare brands, Abbott Nutrition wanted to build a relationship with consumers facing critical illness. To meet the challenge, our team built Eat Smart, Live Smart, a CRM designed to inform and support people facing diabetes and cancer, and older adults looking to make healthy nutrition and lifestyle changes….

With its heritage of quality and vine-fresh tomato flavor, Hunt’s is an iconic brand. It was our challenge to bring the brand to life–to tell the story behind that recognizable red label. So we interviewed second-generation growers about the care they put into cultivating the crops. We featured executive chefs who had developed delicious, innovative…

Becoming a new mom is one of life’s greatest joys–and one of its greatest challenges. Abbott Nutrition–the makers of Similac baby formula–was there for mom on every step of her journey. From what to expect during pregnancy through baby’s first year, our StrongMoms CRM delivered robust content that helped reassure and affirm her as she…

Busy moms can always use a hand in the kitchen. As the creative team for the CRM ReadySetEat, we were happy to oblige. Through bi-weekly website updates and newsletters, we served up satisfying and simple recipes–from savory main dishes to delectable desserts–all featuring ConAgra Brands. Who better to help answer the question of  “What’s for…