ConAgra Foods creates some of America’s best-loved food brands. As lead copywriter, I brought them to life–from Hebrew National hot dogs to Orville Redenbacher’s premium popcorn–in a rotating series of short vignettes just right to whet every appetite. As a content strategist, I helped make sure brand initiatives and corporate messages reached the audience in timely and relevant ways.

My Roles: Lead Copywriter, Content Strategy